Free website audit and SEO checker

A website audit is a structured review of a site's technical health, content, usability, performance and security. It lists what works, what is broken and what to fix first. This tool audits the page you enter and samples up to 20 linked pages for site-level issues such as duplicate titles and broken links.

An SEO audit focuses on the factors that affect how search engines crawl, index and understand a page: status codes, robots rules, canonical tags, titles, headings, content, internal links, structured data and page speed. The goal is to remove anything that stops good content from being found.

Our SEO score is a weighted summary of the individual checks in this report, from 0 to 100. It shows how many measurable best practices the page follows, weighted by how much each one matters. It is not a Google metric and it does not predict a ranking position. Use it to prioritise fixes and to track progress over time.

AEO stands for Answer Engine Optimization. It means structuring content so that answer engines, voice assistants and AI chat tools can find a clear, direct answer to a question and quote it. Typical signals are question-based headings, short answers placed right after each question, FAQ sections, definitions and lists.

In this tool, AIO means readiness for AI-driven search features such as AI Overviews. We check signals that help machines read and attribute content: semantic HTML, entity markup, authorship, references, dates and crawler access. Google has said there are no extra technical requirements for its AI features beyond being indexed and eligible to appear with a snippet in Search, so good SEO remains the foundation.

GEO stands for Generative Engine Optimization: making it easy for generative AI systems to understand who you are, what you offer and where you operate, so they can describe you accurately. The term was popularised by a 2023 research paper. We check organization identity, contact details, location signals, external profiles and consistency.

SXO stands for Search Experience Optimization. It combines SEO with user experience: once someone arrives from search, can they navigate, read and act easily? We measure what can be measured automatically, such as navigation, calls to action, readability, mobile setup and speed, and flag the rest for manual review.

Every check returns pass, warning or fail with recorded evidence. Checks are grouped into weighted components, components into category scores, and categories into the overall score. Checks we cannot measure are excluded rather than guessed, and a category with too little data shows as unavailable. The full model is published on our methodology page.

Domain Authority (DA) is a 1 to 100 score created by Moz that estimates how likely a domain is to rank compared with other domains, based mainly on its backlink profile. It is not a Google metric and Google does not use it. This tool only shows DA when a licensed provider API is connected; it never estimates the number itself.

No. No audit tool can guarantee rankings, traffic or visibility in AI answers. Search engines use many signals that no outside tool can see, and results change with competition and algorithm updates. An audit shows you measurable problems to fix, which removes obstacles; it does not promise a position.